Seeing the nings where many are becoming about life is great to see. It is where people can meet people and talk about helping each other plus learn from each other. This is terrific and there is a message being put out there. Business is great and certainly necessary but people want to trust the company and believe that the company cares about the customers.
This is done through relationship building and getting to know the customers a little and letting them get to know what you and the company are all about. It is being unresponsive to inquiries or at times complaints that can be the quickest and easiest way to get a bad reputation is to ignore a customer. This is something that is remembered for a long time. It is probably shared with others also.
People deserve respect and though the request may not be resolved each and every time the courtesy of a response goes far. It seems the nings that are cropping up that are more about life, success, relationships, and meeting people are saying this in a fairly strong way.